THE BRANDS
Selecting brands that adhere to our principles are a key foundation to FairFem. We've spent much time curating great-looking labels that are sustainable and promote the values of female-empowerment throughout the supply chain. Take a moment to read how each brand is doing this!
[eyd]
Empowerment is in the name. German-based brand [eyd], which stands for empower your dressmaker, was founded by Nathalie after she got to know several women in India who had been liberated from human trafficking and forced-prostitution. These women had no education and no professional experience - but they did have the strong desire to lead a self-determined life. Through a partnership with India-based CHAIIM, the women are not only trained how to sew clothes, but they are provided with holistic support - such as catching up on their education and therapeutic counseling.
[eyd] is also dedicated to using sustainable materials that are fair to people and the environment. The eco-friendly fabrics are produced sustainably and free from animal products. The main materials are organic cotton and lyocell (a sustainable alternative to silk).
The brand [eyd] truly is a brand of female empowerment and sustainability!
DEAR SURVIVOR
Combating human trafficking is the mission of USA-based brand Dear Survivor. The company is female-founded and managed and is committed to designing quality, long-lasting earrings made from upcycled materials.
The leather-based earrings are sourced from leather pieces left behind by large scale manufacturing. A vegan alternative is also available in certain styles in the form of Piñatex (a sustainable, vegan material from leftover fibers from harvested pineapple fruit).
A portion of all proceeds go to Generate Hope, an organization dedicated to helping female survivors of human trafficking. Further, through a recent partnership with the nonprofit Refugee Artisan Initiative, the jewelry is made by refugee and immigrant women who were formerly artisans in their home country.
What a great mission to support female empowerment...and we are proud to be the first stockist in Europe!
MANDUTRAP
ManduTrap is a girlpower team based in Berlin, founded and run by Mina. Their philosophy is great design, fit, and fashion, while still having love and care for our fellow human beings, animals and nature.
This means providing fair, people-centric jobs, using sustainable fabrics, and keeping waste to a minimum throughout the production and shipping cycle. The fabrics that are used are all certified or deadstock pieces. Further, all garments are made upon order in their studio in Berlin by a close-knit team of women. This keeps waste to a minimum, as they only produce what is really demanded.
Females are represented throughout the supply chain, making ManduTrap a great brand to support female empowerment! FairFem is happy to be the first shop in Switzerland to carry the brand!
PROUD
PROUD garments are made from 100% certified organic cotton in a medium-sized family business with decades of experience in Portugal. When organic cotton is grown, the farmers and pickers do not come into contact with toxic substances and receive better prices and wages. In this way, the cultivation of organic cotton also supports small-scale farming structures - and the independence of the farmers.
The production of PROUD clothes has been awarded all the certificates recognised in the industry, these include the OEKO-TEX Standard 100 certificate and the OCS Organic Content Standard certificate.
As there are many disadvantaged children in Switzerland without prospects, PROUD is donating 5 CHF to Kinderhilfe Petite Suisse, which has been working on a voluntary basis for the welfare of children and young people and their families since 2007.
Each item is designed with great attention to detail. The "Feelgood" statements should bring a smile to your face and encourage you. Their motto is: Be yourself every day and feel good just the way you are.
We are PROUD to carry a brand like PROUD!
RITA ROW
The Rita Row team was founded by 2 women, Imma and Xenia, back in 2013. This is a female-empowered team based in Spain, near the sea. These hardworking and passionate women focus on providing an environment that helps with the difficult balance between work and family life. Rita Row believes in the strength of women - we should be 100% ourselves, 100% of the time. This encouragement helps women to keep growing, personally, and professionally.
Who is the Rita Row woman? Rita likes comfort, quality, and unique clothing. She is a modern, hard-working, sensitive to details, and a free woman. Everything designed by Rita Row is done keeping in mind the women who inspire them.
RIta Row focuses on ethical and local production. All garments are produced in either the Iberian peninsula or in Portugal by sustainable and ethical partners. Several fabrics are with the OEKO-Tex certification and products with recycled and ecological content are prioritized.
We are excited to be one of the few carriers of this sustainable, Mediterranean brand in Switzerland!
WORON
Woron is a company by women for women. Founded by 2 sisters in Copenhagen, Woron produces high quality everyday essentials. Being sustainably conscious from being to end is at the forefront of Woron - from crafting, to handling, to the designing of the final garment.
Their goal is to make the identity of a woman and the love for the planet flourish. Their pieces provide women with comfort without sacrificing feminine shaping, fashion and style - all without forfeiting sustainability. All underwear and everyday essentials are vegan and cruelty-free (PETA-approved).
At the core of everything done by Woron is the strong respect for the people they work with. The majority of garments are sewn in a small family-owned, ÖkoTex-certified factory in Europe. They follow strict regulations and offer workers fair wages. The factory is mostly run by women and employs mostly women. Additional benefits are even offered to working mothers.
This female-focused sustainable brand is a great addition to FairFem!
31 BITS
Back in 2008, a group of carefree 21-year old girls were hit with the realities of life in Uganda - especially for women. The women they encountered had survived war. A formal education was out of the question. They did, however, possess the artisan craft skill of making jewelry out of old posters. The girls of 31 Bits ran with this skill and created a business based in the USA. This, in turn, opened a market to these Ugandan (and later also Indonesian) women.
The focus of 31 Bits is to provide ethical and fair working conditions, as well as helping the artisans invest in their own future and goals. Further, the best quality materials are locally sought out in order to invest in the community as a whole.
Disclaimer: 31 Bits is not considered a sustainable brand. While the company is making steps toward using more sustainable/recycled materials, it is not there yet. They do focus on sourcing as many materials as possible from the local community, which amongst other benefits, helps reduce their carbon footprint.
MASKA
In a small sewing mill in a Swedish town famous for its textile industry, MASKA’s founder Maria Svensson used to run around playing with textile leftovers gathered from the floor at her grandmother's feet. The mill was run by her grandmother and her great grandmother, both of whom taught her about true quality and workmanship behind garments. Maria continued the heritage of textiles and female empowerment with the start of Swedish-based Maska in 2009. The brand is fully owned by Maria and all managers are women.
Largely going back to the tradition of quality in the sewing mill, selecting sustainable materials that age with grace and are long-lasting is central to Maska's sourcing philosophy. Each fabric has its own unique quality in terms of shine, drape, and softness - helping a woman feel comfortable and classy in the garments. 95% of the knitwear and wovens are produced in the EU, following its labor laws and strict chemical regulations. Cashmere and silk is produced in a GOTS-certified factory in Nepal. This certification helps ensure several elements of female empowerment, such as banning child labor, promoting quality education, and mandating no gender discrimination (aligned with the Sustainable Development Goals of the UN).
Sustainability and ethics are at the forefront of all stages of production with the brand Maska.
CURA
CURA takes ethical and ecological responsibility and specialises in the production of handmade, unique and lightweight jewellery. Behind CURA Jewellery is the talented artist Kelly Jaquet, who makes each piece for you by hand in Switzerland from start to finish. CURA was founded with a mission to challenge the perception of waste and the value we all place on our resources. They use plastic by-products and recycled plastic to create their nature-inspired accessories. CURA jewellery aims to reduce pollution by sourcing HDPE waste from communities with recycling problems and giving this plastic a new, longer life in the form of high-quality jewellery. HDPE (High Density Poly Ethylene) is a plastic most commonly used for bottle caps, shampoo bottles and other cleaning products. Compared to other plastics, HDPE can be repeatedly heated, reshaped and recycled without producing harmful vapours, making it a safe plastic. They ‘believe that beauty and environmental responsibility should go hand in hand’.
Let CURA inspire you to add a little glamour to your life and complement the beauty you already have with their unique pieces!
VLKAN SWIMWEAR
Vlkan Swim is a swimwear brand inspired by the lush landscapes of Costa Rica, ethically crafted in the heart of Bali, and rooted in Geneva. Vlkan Swim is more than a swimwear brand, it is a celebration of confidence and self-love. The brand embraces women's natural bodies and cultivates a body-positive environment where every woman feels empowered and beautiful just as she is.
Vlkan Swim is deeply committed to protecting the environment that inspires them. The brand is proud to be eco-friendly, prioritizing sustainability in every aspect of their production process. In alignment with their values, they have partnered with Mare Blu, a Costa Rican NGO dedicated to preserving coastlines and oceans. Vlkan Swim donates 10% of its total sales to support Mare Blu's initiatives. Mare Blu aims to restore coral reefs and marine life in the Gulf of Nicoya in Costa Rica. Vlkan Swim is excited to be part of this journey toward a more sustainable future for the oceans and planet.
Vlkan Swim's sustainable collection is crafted from Carvico eco-friendly fabric—a premium Italian material made from recycled nylon. These chic and conscious pieces are designed to elevate your summer while reducing environmental impact. Join Vlkan Swim in embracing your body and the spirit of PURA VIDA with their sustainable collection.
REVE DE RIVE SWIMWEAR
The aim of RDR is to harmonise swimwear and sustainability and make you feel beautiful and useful. RDR'S sustainable collection is handmade on demand in their atelier in the heart of France. Each piece is sewn by hand from 100% Italian recycled materials, including printed fabrics, in their workshop (get matching hair ties from the remnants of your swimming costume to reduce waste). Making each piece on demand ensures that only what is needed is produced. This minimises waste and promotes a more sustainable fashion cycle, so you can shop with a clear conscience. By also ensuring that their garment bags are made from remnants and recycled packaging, and by reducing CO2 emissions from shipping, they fulfil their promise to deliver innovative, long-lasting and timeless swimwear - thread by thread, smile by smile. In addition, their RDR is officially certified by FRIENDS OF THE EARTH (friendsoftheearth.org). This certification guarantees:
* Protection of the ecosystem
* Protection of wild fauna and flora & Protection of soil and water resources
* Prohibition of the use of hazardous substances
* Responsible waste and energy management
* Social responsibility throughout the chain & Compliance with laws
Swimwear is not just for summer or beach holidays. Rêve de Rive creates a sense of timelessness that is reflected in each of their designs. Rêve de Rive offers you many different styles for different swimwear needs all year round. Choose your favourite and make your swim experience unique and lasting! There is a style for every female personality, body shape and age. Discover our collections for all stages of a woman's life.
AVANI
Elevated classics to wear on repeat, crafted for longevity - Designed in Switzerland, Made in Portugal & France. Discover pieces that respect people & planet.
The Avani adventure began for founder Delphine Haccius after the tragic Rana Plaza accident, a symbol of fast fashion's abuses. Raised in a fashion-conscious family—her grandparents were in the spinning mill business and Parisian fashion—Delphine turned her passion into a profession, aiming to offer a sustainable alternative to disposable fashion. Avani works exclusively with natural materials of European origin, carefully selected for their low ecological impact. Their garments are made by Laurie and Nathalie in their workshop in Marcollin, and in Roanne and Lisbon.
They use biodegradable materials that conserve resources and that are grown and processed without toxic products. The clothing is Oeko-Tex 100 certified. The dyes used under this certification are ‘low impact’, containing no heavy metals or other toxic products and consuming less water. Three-quarters of their collection is made from Tencel™, a naturally occurring fibre made from eucalyptus wood pulp. They are also integrating upcycling into their collections by offering a second life to stock residues of luxury fashion houses, thereby limiting waste. Maximum recycling of their own pieces is possible due to the use of single-material fabrics. To help customers minimise waste, they also offer repair services!
Avani ensures absolute transparency, from the origin of raw materials to the actual cost of production. Thereby they can reduce our carbon footprint and track every stage in the manufacture of our materials.